Page 14 - COMPASS - COMPETITIVENESS REPORT 2021 | COUNCIL OF COMPETITIVENESS IN GREECE

“COMPASS” REPORT 2021 – COUNCIL ON COMPETITIVENESS OF GREECE 13

EVERYDAY LIFE WITHOUT DEVELOPING E-COMMERCE
LIVE STREAMING CONTACTLESS PAYMENTS
PHYSICAL PRESENCE PLATFORMS

The option to be digitally rather The use of live streaming The pandemic has created The opportunities identified
than physically present has created can bridge the gap between opportunities to change minds, through the impressive rise in
trends observed in several aspects impersonal digital options and with individuals who used to resist electronic commerce transactions
of daily life, such as education, time-consuming in-person new technologies now adopting have led a lot of organisations to
employment and leisure. meetings and activities. contactless payments on an developing long-term strategies in
everyday basis. this field.

QUALITY/VALUE MENTALITY SECURITY OVER PRIVACY THE POWER OF COMMUNITY ECO-FOCUS

In the age of COVID-19, consumers This change in outlook could cause Previously, individuals would join People will now have significantly
tend to think twice before deciding a beneficial change to health, and communities for their personal and more demands from their homes.
to make a purchase, and are likely the formation of a new mentality of commercial gain, or to exchange For example, size and equipment
to postpone big investments. “benefits over givens” in customer- experiences or advice. In the will be essential. Appreciation for
company relations. COVID-19 age, society seems more the advantages of living in the
connected than ever before. country, in a house with a garden,
is also likely to increase.

CHANGING BUSINESS
THE GENEROUS EMPLOYER THE DIGITAL ECONOMY PUSH FOR E-COMMERCE
ENVIRONMENT

¬The spread of free trials of digital The rapidly changing business Innovative digital services have The pandemic has changed
services has accelerated companies’ environment highlights new been seen to penetrate sectors consumer habits and sped up
penetration of new markets, opportunities for the more traditionally relying on physical the deployment of e- commerce
expanding their customer base. flexible companies; those who contact with consumers, such as services, even in markets
are in a position to adapt quickly, remote diagnosis in the healthcare characterised by limited use
redefining their position in the sector, art shows and music events. of advanced technology (e.g.
market. groceries).