Page 12 - COMPASS - COMPETITIVENESS REPORT 2021 | COUNCIL OF COMPETITIVENESS IN GREECE

“COMPASS” REPORT 2021 – COUNCIL ON COMPETITIVENESS OF GREECE 11

INVENTION
Has a relevant product that can be sustainably produced
at scale been invented?

PRODUCTION
The level of maturity for the “Markets of
Are there enough firms with the capacity to produce and
Tomorrow” is evaluated based on seven key
distribute the product to the market?
conditions, which are prerequisites/milestones
on the way to creating a new market, usually via
means of technological or institutional innovation. DEMAND
Is the demand for the product sufficient to sustain a

commercially viable market?

STANDARDS
Have clear market standards emerged among the actors
in the market ecosystem?

VALUE
Are the value expectations for the new product aligned

within society?

CODIFICATION
Are there legal frameworks that enable the identification,
possession and exchange of the new product?

INFRASTRUCTURE
Has adequate infrastructure (physical, digital, intangible)
been created for the exchange, distribution and storage of
the new product?